Incentive Programs

2024 Promotions and Incentive Programs

Building upon the success of prior Promotions Calendars, the Postal Service has developed a Promotions Calendar for Calendar Year (CY) 2024. The general purpose of the CY 2024 Promotions is to encourage marketers, printers, and mailers to utilize new technology and print techniques that enhance the traditional benefits of a physical mailpiece. This in turn will drive engagement and higher response rates and increase the overall return on the mailer's investment in mail. By encouraging the use of technologies integrated in mail, the Postal Service expects to increase the value of direct mail and retain the volumes of transactional mail, thereby ensuring long-term product growth. The promotion periods will range between 3 to 6 months in duration, starting as early as January 1, 2024.

The Mailing Promotions Portal modernizes the sample review process and allows mailers to keep better track of their mailings and get their questions answered.

For instructions on accessing the Mailing Promotions Portal, visit: https://postalpro.usps.com/promotions/portal.

Click here to find out how to enroll in the promotions.

The promotions for 2024 are:

• 2024 Personalized Color Transpromo Promotion
• 2024 Tactile, Sensory & Interactive Mailpiece Engagement Promotion
• 2024 Emerging and Advanced Technology Promotion
• 2024 Reply Mail IMbA Promotion
• 2024 Informed Delivery® Promotion
• 2024 Retargeting Promotion

2024 Personalized Color Transpromo Promotion

Promotion: February 1, 2024 - July 31, 2024
Registration: December 15, 2023 - July 31, 2024
https://postalpro.usps.com/promotions/pct

The 2024 Personalized Color Transpromo Promotion enhances the value of First-Class Mail service by encouraging mailers of bills and statements to incorporate color marketing messaging to improve customer interaction. Mailers receive an additional 1% discount for reply mail inclusion.

2024 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion

Promotion: February 1, 2024 - July 31, 2024
Registration: December 15, 2023 - July 31, 2024
https://postalpro.usps.com/promotions/tsi

The 2024 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion encourages mailers to enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques.

2024 Emerging & Advanced Technology Promotion

Promotion: : All Year Round (6 consecutive months maximum during calendar year 2024)
Registration: November 20, 2023 - December 31, 2024
https://postalpro.usps.com/promotions/et

The 2024 Emerging and Advanced Technology (now including Mobile Shopping) Promotion encourages mailers to incorporate emerging technologies such as Enhanced Augmented Reality, Mixed Reality, Virtual Reality, NFC, Video in Print, and mail integration with voice assistants (basic and advanced) or mobile technologies that facilitate convenient, seamless online shopping experiences.

2024 Reply Mail IMbA Promotion

Promotion: July 1, 2024 - December 31, 2024
Registration: May 15, 2024 - December 31, 2024
https://postalpro.usps.com/promotions/Replymail

The 2024 Reply Mail IMbA Promotion encourages QBRM and High Volume QBRM customers to adopt IMbA. Participants will need to enroll in IMbA and use either a static or serialized barcode.

2024 Informed Delivery® Promotion

Promotion: August 1, 2024 - December 31, 2024
Registration: June 15, 2024 - December 31, 2024
https://postalpro.usps.com/promotions/ID

The Informed Delivery® Promotion (ID Promotion) enables mailers to use USPS's Informed Delivery omni-channel feature. Participants must create Informed Delivery campaigns through the Mailing Campaign Portal or submit their campaign elements via eDoc submission. Mailers that meet the ID Promotion requirements will receive their 4% promotion discount at the time of mailing. For 2024 ID Promotion, eDoc submitters are eligible for a 0.5% incentive on their successfully processed postage statements. More details on ID Promotion can be found in the ID Promotion guidebook.

2024 Retargeting Promotion

Promotion: September 1, 2024 - November 30, 2024
Registration: July 15, 2024 - November 30, 2024
https://postalpro.usps.com/promotions/retargeting

The Retargeting Promotion incentivizes marketers to send out personalized postcards to recent website visitors that didn't convert.